OTT platforms are gaining users at a fast pace these days.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
OTT became a mainstream choice.
After the pandemic increased time spent indoors,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
There are also some limitations.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
A wide content range boosts usage.
Final thoughts
As OTT subscription fees rise, interest in free streaming continues to grow.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can check here expect streaming services to become even more diverse and accessible.